After students received an information session from JA Finance members to explore the world of financial literacy at I.S. 230Q, I was inspired to intersect New Generation ELA Standards and Authors purpose by having students create an advertisement. Students received a lesson on how to identify and analyze three kinds of authors purpose (inform, persuade, entertain) in order to create their very own advertisement for their invention. 

​

I integrate 7/8R1, 7/8R4 and 7/8R9 New Generation Standards and sever differentiation and scaffolding strategies. On Slide 5, I incorporate a Frayer Model for "Author's Purpose" as a scaffold in understanding different elements of this concept. On Slide 7, I integrate advice I've gotten from evaluators, "Think, Write, Pair, Share" and student imagination for the following question: "Think about something you always wanted to create. What's the purpose of this business or invention? In other words, what is the point of making it?"

​

Activity: You are going to make an advertisement for your own business, invention or a product of your choice. You have to create the advertisement, and explain how you informed, persuaded and entertained your audience to buy your product. 

​

After students completed their mini advertisement projects, we created a catalog across all three of my classes: 701, 702 and 703. We can see students utilize their creativity and thinking in order to craft excellent ads that use all three elements of authors purpose. Please scroll to see student inventions on the top right.